Here at Eyecon we have made it our mission to bring exciting, unique and marketable slots to the gaming market. Happy Birthday has proved to be a great tool for one of our well-respected clients who knew that the benefits and capabilities of the game would yield great results for their CRM team.
How Happy Birthday was implemented
At the end of March 2017, Netboost Media decided to celebrate five years since the launch of their award-winning bingo site Robin Hood Bingo. The marketeers had two main goals; obtaining new players and bringing lapsed players back to the site. Eyecon was on hand to offer one of our newest games, the jolly Happy Birthday game, that we knew would meet both objectives.
The game was used as the main tool in Netboost’s large-scale marketing campaign which included postal, email and other communication channels. Happy Birthday enabled them to provide Free Spins to new depositors and lapsed players, and the players certainly enjoyed it, as Netboost were thrilled with the acquisition and retention results. They were very happy to see a large percentage of returning players and new traffic to Robin Hood Bingo. For confidentiality reasons, we cannot share exact numbers, but the conversion rate was certainly high. Due to the success of the campaign and players’ clear enjoyment of the game, Netboost have since implemented Happy Birthday into their daily CRM funnel.
Adi Frum CMO of Netboost Media, said:
We were very happy with the service provided by Eyecon and by the quality of Happy Birthday, one of the latest in a long line of games, which perform extremely well in our sites. We’re definitely going to continue using it in our CRM efforts to bring back lapsed players on their birthdays.
How you can use Happy Birthday for your CRM Activities
By implementing cross platform versions (desktop and mobile), we enable players to enjoy playing either on-the-go or at home. One of the flexibilities of this game is that you can promote it as a freebie on player’s birthdays or by building a promotion around celebrity birthdays on any day of the year.
For a more detailed explanation of our bonus features and to play a demo version click here.
Ongoing service to our clients
We continue to provide a strong games portfolio and a professional working relationship to all our clients. We are very happy to be part of any promotions that provide bespoke marketing tools and marketing BI analysis.
So feel free to get in touch with our head of marketing today: